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Canmore Home Sales – My Marketing Process

Canmore home sales dan mcguire

Canmore Home Sales – My Marketing Process

If you’re looking for an expert in Canmore home sales, the myriad of choices can be daunting. Who should we work with? What can they do for us to help sell our home in Canmore? What kind of service can we expect, and how much should it cost?

Looking at signs and advertising can give you a general feel for an agent or team, but getting a better understanding of their marketing process is where the rubber truly meets the road. If they can’t market your property effectively, you won’t get any buyers through the door. Interest generates offers – and the right offer will give you the highest price in the shortest amount of time. Period.

When choosing a real estate professional to market your home, it’s important to consider not just the person, but also their brand. Engel & Volkers is a world-wide brand that connects sellers with qualified buyers and gives their agents the tools to execute. Working with a seller for me means giving them huge local & international exposure, top media presence, and unparalleled service.

If you have questions about the home sales process in Canmore, please don’t hesitate to text, call or email me any time. Even if I don’t get the chance to work with you, I’m always happy to help de-mystify the process and provide information.

In this article below:

  1. Meeting with your family & walking the property
  2. Walking you through the process & details + How much should it cost?
  3. Huge Local Exposure – Social, Print & Online
  4. International Exposure with Engel & Volkers
  5. Broker’s Open House + Private Showings
  6. Negotiation – Not all Offers Are Created Equal!
  7. Closing The Deal


Canmore alberta views - canmore home sales

1. Meeting With Your Family & Walking The Property

Once we connect and I have some general information on your property, I will come to meet with you and your family personally. Having a good relationship with a seller helps me understand their needs better. Often I will spend hours with homeowners chatting and learning more about their time in their home. Connecting personally with each other is the best way to ensure we work well together, and let’s you know exactly what you can expect from me as your agent.

We will also take this time to walk your property, so you can show me everything that makes your home or investment so special! When you purchased your property, it spoke to you for special reasons – and likely only became imbued with more memories and emotions over time. When you share these experiences and other, technical information with me, this allows me to market your home more effectively and show others why it’s so special, too.

2. The Canmore Home Sales Process + How Much it should Cost?

If you choose to work with me, we will draft up a listing agreement to outline the details. I will personally walk you through ever piece of language to make sure you completely understand everything. As your agent, I will be legally obligated to act only in your best interests at all times. My focus is on protecting you and your property throughout the process until closing and beyond.

How much should it cost? There is no “standard rate” for listing a property – in fact, that would be illegal under the Competition Act. I always strive to provide competitive pricing that is reasonable and in-line with the job at hand, while keeping homeowner needs in mind. Don’t be afraid to reach out to me and ask what to expect in terms of costs!

3. Huge Local Canmore Exposure – Online, Social, Print & Video

This is where the fun begins! My expert photo & video team will create stunning images of your property as well as 3D walkthrough maps and precise measurements. For select properties, a personalized walkthrough video tour will be created. Your property will be featured on our local private MLS server,,, and dozens of other affiliated websites.

Of course your property will be featured on my personal websites, Engel & Volkers websites, and sent directly to hundreds of my buyer contacts interested in Canmore real estate. Your home will be shared across my social media sites through images and videos, reaching my thousands of engaged followers who love the Rocky Mountain lifestyle. The property will be featured in the print editions of Canmore Real Estate Magazine. For select properties, a JUST LISTED card will be mailed to 1000+ local residents.

4. International Exposure with Engel & Volkers

This is so important, especially in a market like Canmore! Many people who purchase homes here are moving from somewhere else in Canada, the US or abroad. Reaching investors and buyers in distant markets is often the best way to get a special property sold. Engel & Volkers currently operates in 30 countries across 5 continents, with over 800 locations and 10,000 people working hard to put Seller’s homes in front of qualified buyers.

Let me leverage this world-class network to feature your home. Through our “ShopTV”, your listing could be displayed in our offices & window displays in key international ski & vacation markets to reach new buyers. We have quarterly and semi-annual, high-end print publications (such as GG Magazine), which can bring your property to a new class of buyer.

5. Broker’s & Agent’s Open House + Private Showings

With the Owner’s permission, a Broker’s Open will be hosted at the property. Typically we will see as many as 60+ local agents preview your property in person, within the first 1-2 weeks of coming to market. This provides local & key agents the opportunity to showcase your property to buyers, sometimes even before it hits the MLS. I will always be personally on hand to present the specifics and key details of your home, and to hone in on potential inquiries that can be developed into offers. Often I will incentivize agents to visit further by offering a wine or gift card draw, spurring more interest.

I will personally show your property to interested buyers represented by my Brokerage, as well as external customers who inquire. I will meticulously manage & coordinate showings by other agents to ensure your time is valued and your property is treated with the utmost respect at all times – period. For select properties, I will attend all showings in person to walk buyers & their agents through.

6. Offers & Negotiation

In our marketplace, it isn’t uncommon to have offers immediately or even multiple offer situations (especially with my process as noted above). It’s important to keep in mind however that not all offers are created equal. I will always bring all offers to your attention immediately, and coach you through your options. I will not stop negotiating until you have an offer in hand that is to your complete and sole satisfaction.

Even if we have a conditional sale in place, we will continue to advertise & market your property to buyers. This is your right as a Seller! I find this keeps interest strong and allows us to secure 1st and even 2nd backup offers. We will never miss a beat.

7. Closing the Sale

Even when the marketing process is finished and we have a firm contract in place, I will be by your side every step of the way. I can recommend professionals such as lawyers & tradespeople to look after final details. If you are moving out of town or province, I will be on hand to ensure a seamless closing of the deal and the protection of your property to the last minute. As your agent, I will be available to you 24/7.

I would also be happy to assist you in securing a new home in Canmore – something I do best.

dan mcguire canmore realtor house for sale

Canmore Home Sales – My Marketing Process

Many agents will sit down with you at the dining table and tell you everything they plan to do for you. But once you sign on the dotted line, you’re handed off to a subordinate or even another agent. That’s definitely not the kind of personal service most people expect when it comes to such an important transaction. I handle all of my clients personally, so I can ensure no detail is missed and your best interests are always looked after.

If you’re looking for amazing local exposure, international reach, and unparalleled service – lets get in touch. I’d be happy to present to you exactly how I would work hard to market and sell your home.

Even if you just have questions about the home sales process in Canmore, feel free to call text or email me anytime. No question is too small and I’m always happy to help!


Like this article? Check out these for further reading:

Sell In Canmore

Easy Tips for Canmore Home Staging!

5 Cheap Ways to Add Value to Your Home Before You Sell!